Shrawan Sapre

Associate Director of Data Science. Applied ML for Fortune 500 advertisers.

New York, NY

Summary

6+ years of applied ML at OMD USA: first-party data ingestion, propensity and lookalike modeling, customer lifetime value, segmentation, A/B testing, and Markov-chain multi-touch attribution, plus privacy-safe measurement in data clean rooms. Solo-built and launched Kuthé, a live iOS and web app with a two-stage LLM classification pipeline on the Anthropic Claude API.

Experience

Omnicom Media

New York, NY

– 7 yrs 1 mo

Associate Director, Data Science (Marketing Science)OMD USA

– 5 yrs 2 mos
  • Automated the ML modeling pipeline, cutting turnaround from 3 days to under 30 minutes (95%)
  • Improved ETL efficiency and accuracy by 80%+ across client campaigns (Redshift, S3, BigQuery)
  • Lead and mentor a team of 4+ data scientists; set code review, version control, and reproducibility standards
  • Supported 5+ new client wins representing $2B+ in combined media spend
  • Directed clean room work across Google Ads Data Hub, Amazon Marketing Cloud, and Facebook Advanced Analytics
  • Built Markov-chain multi-touch attribution models, replacing last-click with data-driven channel credit

Promoted

Senior Associate, Data ScienceOMD USA

– 1 yr 8 mos
  • Built foundational attribution, clustering, and audience modeling for top-tier accounts; promoted to Associate Director

Data Science InternAnnalect

– 3 mos
  • Audience building and data match-rate analysis; converted to full-time

Stevens Institute of Technology

Graduate Student Assistant

– 5 mos
  • Data analysis and KPI dashboards

Projects

Kuthé

– 2–3 yrs

Independent coffee shop finder that filters out chains.

React web plus a React Native/Expo iOS app sharing one Node/Express API and PostgreSQL.

  1. Maps nearby search
  2. Rule-based filters
  3. Claude API reasoning for ambiguous cases
  4. Cached in Postgres
  • Geo-hash caching for map API calls.
  • CI/CD with GitHub Actions; OTA updates via Expo EAS.
  • Hosted on Netlify + Heroku + Supabase.

Leadership & Volunteering

Four Hands Collective, Inc.

NYC 501(c)(3) supporting local performing artists

Founding Board Member

– 0–1 yrs

HopeOneSource

Non-profit serving the homeless community

Software Developer (Volunteer)

– 3 yrs

Stevens Institute of Technology

President, Society of Computer Science

– 1 yr 4 mos

Education

M.S. Computer Science

Stevens Institute of Technology

PG Diploma Big Data Analytics

C-DAC Bangalore

B.E. Telecommunications Engineering

PES Institute of Technology

Skills

Languages
Python, SQL, JavaScript
Applied ML
propensity and lookalike modeling, segmentation, CLV, A/B testing, Markov-chain attribution, scikit-learn, pandas
Data
BigQuery, Redshift, S3, PostgreSQL, Supabase
Clean rooms
Google ADH, Amazon Marketing Cloud, Facebook Advanced Analytics
LLM apps
Anthropic Claude API, classification pipelines, prompt design, caching
Product engineering
React, React Native, Expo, Node.js, Express, GitHub Actions